Transform your living room into a true home cinema with the Sony K-98XR55BP.UKA 98-inch BRAVIA 5 4K LED Google TV. Designed to deliver exceptional picture quality and immersive sound on an enormous screen, this premium television combines Mini LED backlighting with Sony’s powerful Cognitive Processor XR to create lifelike visuals with incredible brightness, contrast and colour accuracy.

The Cognitive Processor XR analyses content the way humans see and hear, intelligently enhancing colour, contrast, depth and motion for a more natural viewing experience. Paired with XR Backlight Master Drive, the Mini LED backlight precisely controls brightness across the screen, producing deeper blacks and brilliant highlights.

With support for Dolby Vision HDR, Dolby Atmos sound and a 120Hz refresh rate, the Sony BRAVIA 5 delivers stunning performance whether you’re watching movies, sports or playing next-generation games. The built-in Google TV platform provides seamless access to thousands of apps and streaming services, while Google Assistant voice control allows you to find content and control compatible smart home devices effortlessly.

Combining cutting-edge picture technology with smart connectivity and cinematic sound, the Sony K-98XR55BP.UKA BRAVIA 5 is designed to deliver an extraordinary large-screen entertainment experience.

Key Features

• Massive 98-inch 4K Ultra HD display for a true cinema-scale viewing experience

• Mini LED backlight with XR Backlight Master Drive for precise brightness and contrast

• Cognitive Processor XR delivering intelligent picture and sound optimisation

• XR Triluminos Pro colour technology producing billions of vibrant colours

• XR Contrast Booster enhancing highlights and shadow detail

• 120Hz native refresh rate with XR Motion Clarity for smooth action and sports

• Dolby Vision HDR support for enhanced dynamic range and detail

• Acoustic Multi-Audio with Dolby Atmos for immersive cinematic sound

• Google TV smart platform with personalised content recommendations

• Google Assistant built-in and Alexa compatibility

• HDMI 2.1 gaming features including 4K/120Hz, VRR and ALLM for PlayStation 5

Full Specifications

Display

• Screen Size: 98 inches

• Resolution: 3840 × 2160 (4K Ultra HD)

• Panel Type: LED LCD with Mini LED backlight

• Backlight Technology: XR Backlight Master Drive

• Refresh Rate: 120Hz native

• HDR Support: Dolby Vision, HDR10, HLG

• Viewing Angle: Wide viewing angle technology

Picture Technology

• Picture Processor: Cognitive Processor XR

• Colour Technology: XR Triluminos Pro

• Contrast Enhancement: XR Contrast Booster

• Motion Processing: XR Motion Clarity

• Upscaling: XR 4K Upscaling

• HDR Enhancement: XR HDR Remaster

Audio

• Speaker System: Acoustic Multi-Audio

• Audio Output: Approx. 40W total output

• Sound Technologies: Dolby Atmos, DTS Digital Surround

• Audio Processing: XR Surround

Smart TV Features

• Operating System: Google TV

• Voice Control: Google Assistant built-in

• Works With: Amazon Alexa compatible devices

• Streaming Apps: Netflix, Prime Video, Disney+, YouTube, Apple TV and many more

• Screen Casting: Chromecast built-in, Apple AirPlay 2 support

Gaming Features

• HDMI 2.1 connectivity

• 4K 120Hz gaming support

• Variable Refresh Rate (VRR)

• Auto Low Latency Mode (ALLM)

• Auto HDR Tone Mapping for PlayStation 5

• Auto Genre Picture Mode

• Game Menu for quick gaming adjustments

Connectivity

• HDMI Ports: 4 (2 × HDMI 2.1)

• USB Ports: 2

• Ethernet (LAN): Yes

• Wireless Connectivity: Wi-Fi and Bluetooth

• Digital Audio Output: Optical

Tuner

• Digital Tuners: DVB-T2 / DVB-C / DVB-S2 compatible

Design & Dimensions

• Colour: Black

• Bezel Design: Slim aluminium bezel

• Screen Type: Flat panel

• VESA Wall Mount Compatible

• Dimensions with Stand: approx. 2190 × 1290 × 460 mm

• Weight: approx. 65–70 kg

Why Choose the Sony BRAVIA 5 K-98XR55BP.UKA?

The Sony BRAVIA 5 98-inch Mini LED TV delivers an extraordinary large-screen entertainment experience with Sony’s Cognitive Processor XR, XR Triluminos Pro colour and Mini LED precision lighting. The result is breathtaking picture quality with incredible brightness, contrast and realism.

Combined with Dolby Vision HDR, immersive Dolby Atmos sound and advanced gaming features, the Sony K-98XR55BP.UKA is perfect for films, sports and next-generation gaming. With Google TV smart functionality and seamless streaming access, this impressive 98-inch TV becomes the ultimate centrepiece for any premium home entertainment setup.